From the Editor 4 California Food Producer EDITION 2, 2017 By LISA JAGER - CLFP Marketing & Communications Director CLFP has a new name – the California League of Food Producers – and a new magazine name – the California Food Producer. The theme of this issue of the California Food Producer (more on the new name later) is Technology and Innovation in the Food Industry. CLFP has been undergoing a myriad of innovations since the last issue of this magazine by making many positive improvements and changes that have been well received by our members and the industry. Over a year ago, CLFP began deliberating whether or not it should consider changing its name. Following discussion during several meetings of CLFP’s board of directors, the board voted earlier this year to change its name to the California League of Food Producers (CLFP). The organization was originally formed in 1905 as the Canners League of California, and has often been referred to as “the League” since that time. It became the California League of Food Processors in 1981. The recent name change reflects the CLFP board of directors’ desire for a new name that better represents the industry it serves. “We wanted a name that reflected the wide diversity of California’s food and beverage production industry,” said CLFP Chair Janet Edwards of the Musco Family Olive Co. “Our members produce a large range of high quality, nutritious food products for consumers in California, the U.S. and through- out the world. In addition, the new name better encompasses CLFP member companies’ entire food production process from farm to fork.” With the launch of the new name came a contemporary new logo and a new website, which can be viewed at www.clfp.com. CLFP has also launched a colorful new logo and revamped website for its annual Food Processing Expo held in Sacramento, CA each February. For more informa- tion about the 2018 Expo, see page 18. CLFP also refreshed its publications, including this magazine, which has changed its name from News & Views to the California Food Producer. CLFP began publishing News & Views in 1979 as a newsletter, which later became a magazine under the same name. In addition, CLFP’s monthly online newsletter’s name has been changed from In the View to the CLFP Insider. These publication name changes were made to better reflect each publication’s content. The magazine’s focus is on issues relevant to the California food processing industry with each issue having a theme related to current industry issues, while the newsletter’s focus is on CLFP activities, events and news. All of CLFP’s publications may be viewed on its website at www.clfp.com. Lisa Jager is the editor of the California Food Producer and CLFP’s Marketing & Communications Director. “We wanted a name that reflected the wide diversity of California’s food and beverage production industry,” said CLFP Chair Janet Edwards of the Musco Family Olive Co. “Our members produce a large range of high quality, nutritious food products for consumers in California, the U.S. and throughout the world. In addition, the new name better encompasses CLFP member companies’ entire food production process from farm to fork.” We Help Bring California’s Goodness to the World