it is difficult to compete with thermal treatment and the use of chemical preservatives, which ensure food safety at a reasonable cost. However, food poisoning cases continue to be reported and can have a dramatic economic impact on a food company. These risks may encourage the food industry to use HPP, especially when consumers ask for a long shelf life and chemical additive-free products (green foods) with fresh-like sensory qualities. According to a recent survey that compared HPP to other novel technologies, HPP because of its unique attribute will most likely continue to be the industry’s top choice for the production of safe, natural food products with extended shelf-life. WHAT IS THE COST OF AN HPP MACHINE? The cost of commercial HPP machines ranges from $550,000 to $2,750,000 depending on capacity. WHAT IS THE COST ASSOCIATED WITH THE TREATMENT? The cost of HPP per kg of food processed can be significantly higher than a thermal treatment ($ 0.032/lb to $ 0.081/lb) depending on the operating conditions. However, it is an affordable processing technique for premium, high-quality or niche products. WHERE DO YOU PURCHASE INDUSTRIAL HPP EQUIPMENT? There are two main companies that sell industrial HPP equipment: Avure Technologies (https://www.avure-hpp- foods.com) and Hiperbaric (http://www.hiperbaric.com/en/). HPP machine model Hiperbaric 525: vessel volume of 525 L, integrated design with 5 high pressure pumps (including 2 high pressure intensifiers each) on the top of the vessel, carriers loading and unloading lines, carrier return line and operator panel. Maximum working pressure: 600 MPa / 6000 bar / 87,000 psi.a The Mixing Bowl was first conceived in 2013 by tech executives who had seen other industries like Telecom, Finance, Healthcare and Education benefit from connections with Silicon Valley’s IT innovation ecosystem. Among the largest industries in the world, Food & Agriculture is confronted with the daunt-ing task of feeding billions more people while responding to new challenges around environmental sus-tainability, climate change and new consumer preferences for local and organic foods, greater transpar-ency of food information and more convenience. In response to these challenges, The Mixing Bowl strives to stimulate the adoption of IT innovation in the food and agriculture industries through business-focused dialogue between existing industry players, start-ups, investors and other food innovators. As a leader in the Food/Ag tech community it has built its network and knowledge through in-person and online information sharing, advisory services and efforts to fund innovative companies. A key goal of The Mixing Bowl is to help create innovative, profitable and scalable Food & Agriculture businesses by helping large, corporate partners to identify potential external innovation, academic and non-profit institutions develop their innovation outreach, and start-ups accelerate their growth by ex-panding their network. Through our advisory services our team applies an unparalleled combination of proven strategic expertise, corporate innovation execution, specialized sector knowledge, and extensive industry relation- ships across startups and incumbents to deliver a tailored approach for our partners. For more information, visit www.mixingbowlhub.com The Mixing Bowl – Connecting Innovators in Food, Ag & IT The Mixing Bowl’s Seana Day spoke to CLFP’s Agricultural Production Committee in November. Industry Increasingly Using It?