Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 4422 News & Views Magazine EDITION 2, 2016 A conversation with Janet Kenefsky, WUSATA deputy director and international marketing director. PLEASE PROVIDE A GENERAL OVERVIEW OF WUSATA. The Western United States Agricultural Trade Association, commonly referred to as WUSATA, is a non-profit organiza- tion formed in 1980 by the 13 western state departments of agriculture, including California, as well as the territorial departments in Guam and Samoa. For more than three decades, we have offered programs and services to assist exporters of high-value food and agricultural products.We are a well-known and trusted presence in the international marketplace, a reputation that was carefully cultivated over time. WUSATA is one of four non-profit State Regional Trade Groups (SRTG) that promote U.S. food and agricultural exports. The SRTGs were established in the early 1980s as a cooperative effort between the state departments of agriculture and the United States Department of Agriculture's (USDA) Foreign Agricultural Service (FAS) to facilitate trade between local U.S. food companies and international buyers. Our funding is provided by the USDA’s Market Access Program (MAP), our member states and private companies. WHAT TYPE OF TRADE ASSISTANCE DO YOU PROVIDE TO BUSINESSES INTERESTED IN EXPORTERS? Our export programs are designed to help companies Learn, Connect and Compete in the global marketplace. Our programs bring results to companies at every stage of the exporting cycle. Learn - WUSATA’s Export Education Program brings you up to speed on the benefits and opportunities of exporting. Gain access to valuable market research and timely consum- er insights from webinars and seminars held throughout the year. Visit WUSATA's Research Center for additional resources to help you reach your food export market goals. Connect - WUSATA's Global Connect Program offers you options and opportunities to explore various export markets. Participate and connect with international buyers to expand your global distribution. Services include: Technical and logistical support; interpreters; introductions to qualified buyers; discounted buying missions and international trade shows; and much more. Compete - WUSATA’s FundMatch Program helps qualifying companies compete in international markets by providing 50% cost reimbursement for eligible marketing and promo- tional activities. Effectively double your marketing budget and make your promotional efforts go further. DO YOU HAVE DIFFERENT SERVICES FOR ESTABLISHED OR EXPERIENCED EXPORTERS? Absolutely. We have activities and services for veteran and new exporters. For example, a veteran exporter may need to market their products at one of our organized, turn-key trade shows. New to export companies may want to start off with more education and research, and participate in our inbound missions where they can use these activities to identify new in-country distributors to build a relationship and move product in a new market. There are many oppor- tunities for every company, regardless of size or structure. WUSATA also just launched a brand new market research WUSATA WUSATA Natural Food Products Expo Photo: A Western U.S. food processor meets with Japanese buyers during a WUSATA Inbound Trade mission at the Natural Products Expo West Trade Show in Anaheim, Calif. We Can Make the WorldYour