Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 4422 News & Views Magazine EDITION 1, 2016 Food Processing Expo 2017 will be held Feb. 8-9 at the Sacramento Convention Center, which is a week earlier than it has been held in recent years. For more information, visit www.foodprecessingexpo.net The Expo also featured the lively CLFP Supplier Host Council Reception and Silent Auction, which raises funds for CLFP’s scholarship program. In 2015, CLFP awarded more than $35,000 in scholarship funds to college students. The Food Processing Expo represents the largest gathering of food processors in California. In 2017, the Expo will be held at the Sacramento Convention Center, Feb. 8-9, a week earlier than the usual dates. MILLENNIALS A LARGE FORCE IN AMERICA’S PASSION FOR FOOD Americans’ passion for food is at record levels with millennials being a driving force, according to Super- market Guru Phil Lempert who spoke at Food Processing Expo 2016 on Feb. 17 in Sacramento, Calif. “People are more passionate about food now than we have ever seen in our lifetime,” Lempert said. Millennials in particular have a passion for food and also are a very unique generation with different eating and shopping habits than previous generations, such as the baby boomers. Lempert said research shows that millennials shopped at nine different retailers in a 90-day period compared to 6.3 for baby boomers and eat more vegetables than the U.S. average – a half serving more each day. Posting photos of their meals and food on Instagram and other social media is a reflection of this passion. “They grew up with mobile devices, they search the Internet and expect food accessibility 24/7,” Lempert said. “We need to talk their language.” “Millennials are also more adventurous in their foods,” Lempert said. “They never want to eat the same thing twice. They are the generation that gave us food trucks.” As for millennial demographics, the oldest millennial is 35 and the youngest is 25, and there are now as many millennials as baby boomers. “They are our future,” Lempert said. “We need to capture them now so we can keep them for the rest of their lives.” Lempert is a consumer trends analyst and a former food trends editor at NBC’s “Today” show Food Processing Expo 2016 Keynote Speaker Phil Lempert. The Tomato Processing School is held every other year during the Expo. This unique event attracts both domestic and international participants.